Architecture on the Avenida Paulista

Every day when we go to work we pass all the varying buildings on Avenida Paulista.  The avenue is most certainly one of the most important business points in São Paulo and is regarded as having the most expensive real estate in all of Latin America.  What I find really fascinating as I walk the streets or ride the bus down the avenue is the varying structures and buildings that I see along the way.  In the past the Avenida Paulista was lined with more classical looking houses and mansions owned by the coffee barons of the 19th century.  Today only few of these houses still stand like the Casa das Rosas.  The rest of the Avenida Paulista is great display of modern architecture.  This building on the right was linked up to a i-pad where individuals could play classic games on it like Tetris at night.  Some other interesting buildings include the MASP or the museum of art of São Paulo which is the red building located down below.  As I walked the streets I noticed that most of prestigious firms and banks tried to sell their image through the sleekness of their architecture   It seemed as if the architecture was there not just to make the building look pretty but to make a definite statement.